IKEA has released a new book called Homemade is Best , created by design agency Forsman & Bodenfors . Inside the book are 30 classic Swedish baking recipes for everything from small biscuits to large cakes — all using pictures. Inspired by high fashion and Japanese minimalism, the 140-page book is stylized with the ingredients getting just as much attention as the end result. Very interesting and eyecandy-licious (and delicious too, I’m sure!). Client: IKEA, Joel Idén Agency: Forsman & Bodenfors Art Director: Staffan Lamm, Christoffer Persson Copywriter: Fredrik Jansson, Anders Hegerfors Account Director: Susanna Fagring Account Manager: Ewa Edlund Planner: Tobias Nordström Photographer: Carl Kleiner / Agent Bauer Retouch: F&B Factory, Henrik Lagerberg Stylist: Evelina Bratell © 2010 Design Milk | Posted by Jaime in Art , Home Furnishings , Style & Fashion | Permalink | No comments | Tweet This | Share on Facebook
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IKEA: Homemade is Best
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