John Roscoe Swartz is CEO and co-founder of Built NY, Inc. , a design company based in New York City known for its stylish laptop sleeves, iPad cases, lunch bags, and wine totes. Though BUILT’s bold products reflect the city that never sleeps, John hails from a farm near Chillicothe, Ohio. He received his master’s degree from Cranbrook Academy of Art, where he studied printmaking and furniture design. It’s also where he met industrial designer Aaron Lown, with whom he co-founded BUILT in 2003.