Possibly the most exciting, and certainly the most immediate installation at the London Design Festival was X3 at Super Brands London, by London-based branding and graphic design studio Creative Research and Development . They built a glass-walled workshop, equipped it with tools and materials and then challenged three furniture designers to each create a chair in just six hours. Sam Weller , Alex Hellum and Jack Smith were the designers to take up the challenge and put their skills on show for the gathering crowds. X1 was Sam Weller, who finished his chair just in time, putting the final wax on in the last few minutes. Sam has studied typography, industrial design and most recently product design at the RCA under Sebastian Wrong

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London Design Festival 2012: X3

If you have a few minutes today – or even if you don’t – you must check out the new online store Anna Spiro’s Absolutely Beautiful Things. An interior designer from Australia, Anna Spiro, who also owns a brick and mortar store, has taken a unique approach to online shopping.

Instead of listing products as per the usual, boring way, Anna has created a virtual vignette that visitors can shop from. Look closely at the image above and you’ll see tiny numbers on each piece so that you can click through to the product page.

You can read more about the development behind the store at Anna’s blog, Absolutely Beautiful Things.

I’m absolutely loving the heart pillow and the Mexican embroidery on the wall. What are your favorites from this vignette?

See more here: sixdifferentways.com

This is a four-part series documenting each day at ICFF , so come follow me along on my adventures! Warning: these posts are long. I took over 150 photos every day, and it was very hard to narrow it all down, so there will be more spotlight posts coming over the next few weeks. Read all ICFF posts here . Day 3 started at the Skram booth just checking out the new collection that I blogged about on Monday

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ICFF 2010: Day 3