Twin brothers Richard and Antony Joseph founded their London-based brand Joseph Joseph in 2003 and have been busy bringing sex appeal to kitchen utensils ever since. Specializing in contemporary kitchenware, Joseph Joseph is now internationally recognized for producing some of the most stylish and technically innovative products available, and has become one of the fastest growing companies in the worldwide housewares market. The brothers’ main aim is to “tie up the loose ends” that a simple utensil has neglected by only partially solving a problem. Richard and Antony spend hours in the office kitchen looking for these loose ends and –- through testing complete sets of kitchen utensils and appliances -– have generated fresh problem-solving ideas and created new products that always fit their four rules of thumb: innovation, functionality, long life and good looks

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Friday Five with Joseph Joseph